Tugas 1
Instruction: Identify the topic, the purpose, and the target readers of the above advertisements. Read the advertisements carefully then complete the following table! Advertisement 1 has been done as the example
| No | Advertisement | Elements of advertisements | Evidence | |
| 1. | Advertisement 1 | Topic | Selling Shoes | 1.The shoe works if you do |
| 2. these sneakers are perfect for casual use | ||||
| 3. Nike,com | ||||
| Purpose | To persuade people to use the shoes | 1. The shoe works if you do | ||
| 2. With great quality and a wide variety of color options, these sneakers are perfect for casual use | ||||
| 3. Just do it | ||||
| Target Readers | People in general especially for boys | | ||
| | ||||
| 2. | Advertisement 2 | Topic | Selling cheese snack | 1. Sargento String Cheese |
| 2. Real cheese people | ||||
| Purpose | To persuade people to eat the cheese snack | 1. Lead the protein pack | ||
| 2. To keep you fueled and satisfied | ||||
| Target Readers | People in general especially for cooker, housewife and chef | 1. | ||
| 2. | ||||
| 3. | Advertisement 3 | Topic | Selling donuts | 1. Sweet Donuts |
| 2. Your lovely breakfast | ||||
| Purpose | To persuade people to eat this donuts | 1. Always Fresh | ||
| 2. Your lovely breakfast | ||||
| Target Readers | People in general especially housewife | 1. | ||
| 2. | ||||
| 4. | Advertisement 4 | Topic | Selling the soap | 1. The picture of Dettol |
| 2. | ||||
| Purpose | To persuade people to use the soap | 1. Turn up the energy of your day | ||
| 2. | ||||
| Target Readers | People in general especially young people and housewife | 1. | ||
| 2. | ||||
Tugas 2
Instruction : Read the statements taken from the four advertisements and decide what does the author mean by stating it. Then, decide whether there is an implied meaning contained and give evidence if possible.
| No. | Product | Statement | Meaning |
| 1. | NIKE | The shoe works if you do | “The shoe works if you do” gives a message that the shoe will work and help us carry out daily activities when we do it. These shoes will give comfort and style to the wearer. |
| 2. | Sargento String Cheese | Real cheese people know which snack leads the protein packs | “Real cheese people know which snack leads to the protein packs” gives a message that the people who choose Sargento snacks are people who know that sargento is a snack that has very good and high protein content than other foods. |
| 3 | Donuts | Your lovely breakfast | It means that these donuts are foods that are very suitable for eating as a breakfast menu because they are always fresh and best in the city |
| 4 | Dettol | Turn up the energy of your day | It means that when we use the soap, we will feel as if the soap provides a sensation of increasing our energy in living everyday life. |
Tugas 3
Play the video then identify the information in the advertisement!
| No | Advertisement | Product | Social Function | Information |
| 1 | Advertisement 5 | Band Aid | To persuade people prepare Band Aid all time for the people around them because the band Aid can give heals faster. | 1. Covering is caring, because covering heals |
| 2. To protect our lovely person, thing or people around us | ||||
| 3. Each and every one of us has a natural, human instinct to cover. And covering heals faster. | ||||
| [ | ||||
| | ||||
| 2 | Advertisement 6 | Samsung galaxy s9 and s9+ | This ads persuade people to buy this phone because this phone has been developed very well by Samsung regarding the phone technology that maybe the other phones don’t have. | 4. The camera, reimagined |
| 5. The camera has Dual Aperture Technology like human eye | ||||
| 6. It can capture all light condition | ||||
| 7. Noise reduction technology | ||||
| 8. Multi frame processing technology | ||||
| 9. Super slow clips | ||||
| 10. Bixby live translation by photos or voice | ||||
| 11. Water resistant | ||||
| 12. Dual Speaker AKG Dolbi Atmos | ||||
| 13. Finger Print | ||||
| 14. The Samsung team set out to reimagine what a phone could be |
Tugas 4
Look again to the advertisements. List some verbs describe an action, and some gerunds as the subject or object of the action!| No. | Product | Action Verbs | Gereunds |
| 1. | Band Air | Protect, Care, Cover | Covering, Caring |
| 2. | Samsung | Capture, Introduce, Records | Introducing, Stunning, Processing, |
Tugas 5
Use the action verbs and the gerunds above to make your own sentence!Protect, I will protect my child from the bad people
Cover, the table had been covered with a checked tablecloth
Capture, the Russians captured 13,000 men
Introduce, various new taxes were introduced
Record, they were asked to keep a diary and record everything they ate or drank
Covering, Covering your food is better than you keep it in the food store
Caring, I think the parents caring their child should not be excessive
Introducing, Introducing your friend to a new friend is a good way in dealing with socializing
Stunning, She looked stunning
Processing, this tech processing our data is so expensive.
Tugas 6
Instruction: Observe carefully the following advertisement text, and answer the question! 1. What is this advertisement for?
To persuade people who suffering unwell joints to use this product because of its eight all natural ingredients.
2. Do you think this advertisement is effective? Does it make you more likely to buy the product?
Yes, I do. This ads makes me more likely to buy it because this ads is interesting and shows their product with information which can help me to relieve my pain joints. It also informs us the eight all natural ingredients which become its advantages.
3. What thing does this advertisement NOT say about this product?
The place to buy this product such as store, supermarket, minimarket or drugstore and maybe the price of this product
4. Why could this be an example of pain relieving?
Because of its picture which shows us the golfer.
5. Can you think of any pain relieving?
No, I can’t
Tugas 7
Instruction : Think of a specific product, and make it into an advertisement text! FIND YOUR KEY WITH ONLY WHISTLES
Have you ever FORGOTTEN the location of your key?
Or it’s HARD to find your key?
.
Just WHISTLE and your key will reply your whistle, find it then.
It’s easy to find your key now.
6. Assignments
A. To analyze the differences and similarities between a written Advertisement and a spoken Advertisement
Find three advertisements consisting of written advertisements and spoken advertisements. Then, analyze it to find the differences and the similarities contained. You may want to use the below table to structure your idea!
| Advertisement | Spoken or Written | Similarities | Differences |
| 1. Pepsi 2. Mouth Rinse 3. 2019 Toyota Avalon | Let’s Race | Toyota (https://www.youtube.com/watch?v=n6sWm0WhC1k) | Written | · To Persuade people to buy this product · There is product name · Coinage | Very simple ads because all people know this product, just to remind people of this product existing Target Readers All people in general and young health people, |
| Written | · To Persuade people to buy this product · There is product name · Compound Word | This ads contains imperative sentence, compound word, enough information about this product. Target readers All people in general | |
| Spoken | · To Persuade people to buy this product · There is product name · Coinage | This ads is very simple, just show us the car is running fast. At the last scene, just say “why you got serious” and say the product. Target readers People in general |
B. Analyse this advertisement, and answer the questions!
To persuade people to buy this product in order to have healthy hair.
2. Identify the structure used in the advertisement!
Purpose : To restore hair’s shine and silky feel
Name of product : New Elvive by Loreal
Users : Woman in general especially with long hair.
3. How does the writer persuade people to buy the product? You may want to refer to the techniques used in advertisements, such as using scientific research, focusing on lifestyle, using famous person, etc.
This ad uses famous person with shine and silky hair. This ad also uses the woman’s needs to have shine and silky hair.